Developing Your Brand Protection Toolkit
Brand protection is a substantial challenge, and trademark counterfeiting continues to be a serious issue for small- and medium-sized enterprises. This webinar will include a comprehensive and concise overview of a range of brand protection activities, such as:
Gaining insight into educating your team and your internal stakeholders on brand protection and brand protection awareness
Developing a risk assessment for counterfeiting products
Balancing a reactive and proactive approach to brand protection you can undertake to protect your business from intellectual property violations
Key session highlights:
Gain insight into educating your team and your internal stakeholders on brand protection and brand protection awareness
Develop a risk assessment for counterfeiting products
Balance a reactive and proactive approach to brand protection
CGBPs that attend will receive 1 CEU towards 2021Â recertification