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Negotiating Southeast Asia: The Cultural Considerations for Successful Business in Southeast Asia

Published on: 11/28/2016


“Located at the center of the dynamic Asia-Pacific region, ASEAN has a population of 626 million with an economy valued at $2.4 trillion. ASEAN is the second-fastest growing Asian economy (after China). It has grown by 300% since 2001 and has exceeded average global growth for the past 10 years. 67 million households in ASEAN states boast annual income that allows them to more than provide for their basic needs. These households have joined a class of global consumers. This could almost double to 125 million households by 2025. As such, ASEAN is and will continue to be an important consumer market.”