Description
“When in Rome, do as the Romans do”, the importance of cultural adaptation and yet in an increasingly globalized world, the need for cross-cultural understanding has never been more essential to our success in life, both personally and professional. Why international business deals fail not so much because of external factors – economics, technology, and politics – but because of a lack of cultural understanding between the two sides. Why understanding cultural differences is more than knowing the typical list of “do’s and don’ts” concerning cultural taboos. What some of the most critical cultural differences are and how they are tied to issues of identity, authority, risk, achievement, time and communication styles. Key tips and strategies in how to apply these cultural differences so you can negotiate more successfully with your foreign customers around the world.”
Special Guest Speaker: Douglas Cohen