Description
“U.S. companies, both large and small, are increasingly “going global” given that the majority of the world’s consumers are located outside the United States, U.S. exports tend to yield greater profit margins, and exporting enables companies to diversify their sales markets and reduce economic risks. Greater access to government financing opportunities, an increased ability to sell via the internet, and the growing number of Free Trade Agreements have made entry into foreign markets easier than ever before. Africa falls squarely in line with other countries and regions around that world that offer significant opportunities and advantages for U.S. firms; however, Africa is often passed over or merely overlooked by many U.S. companies—a mistake that their foreign competitors in Europe and China do not often make.”
Special Guest Speakers: Leland Clegg, Sheila Kariuki, Frida A. Owinga