ITC SheTrades Empowering Women in the AfCFTA: Negotiating sales, key B2B questions and how to answer them

Date : 11 September

Time : 08:00 am (EST)


Sales negotiation training, key B2B questions and how to answer them:

  • Sales negotiation training adapted to your target market segment (from retailer, processor, wholesaler, etc.)
  • Top 10 buyers’ questions and how to answer them to showcase your product and your company.
  • How to conduct successful follow-up
  • Q&A


Click Link to Register :

The online training programme, co-designed with ITC experts from the Sector and Economic Competitiveness and Trade and Market Intelligence sections, will be implemented in collaboration with private sector partners.


The programme aims to:

  • Assess the women-led businesses’ readiness to export to under the AfCFTA;
  • Increase their knowledge of export requirements, procedures, and solutions;
  • Increase their capacity to develop an export strategy;
  • Enhance their capacity for production, processing, promotion, marketing, and value chain development under the AfCFTA.


Sep 11 2024


2:00 PM - 3:00 PM